It's not what you look at that matters, its what you see.
Presently we live in a world that is constantly changing and offers a seemingly unlimited amount of choices. It can be challenging to cut through the noise and stand out. This is a difficult problem that businesses are trying to solve, but, as a creative strategist, with a focus on branding, it is a problem I am passionate about figuring out.
An important tool to cut through the noise is building a well-established brand based on valuable customer insights because it acts as an emotional anchor for consumers. Brands influence consumers buying behavior by telling a story that clearly represents a companies specific set of values and attitudes, which in turn allows consumers to relate to the brand as a person rather than an object or service. As a result, people build an emotional connection with the brand. This means that successful brands provide an immensely high intangible financial value for the company itself.
Today’s competitive brand environment offers various challenges and opportunities to create a unique brand experience through positioning and branding strategies to skillfully entice consumers. I feel the only way to truly stand out is to create brands that address people's needs and desires, rather than rely on flashy and overwhelming marketing strategies.
Be a voice, not an echo.
The ability to motivate people is not, in itself, difficult. Usually external factors such as tempting incentives or the threat of losing something illicit the desired behavior. Many brands use these external factors to coerce consumers into buying or using their products or services. In contrast, great brands, like great leaders, are able to inspire people to act by giving them a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. In other words, these consumers will be loyal to the brand because they act not because they were swayed, but because they were inspired. Their motivation to act is deeply personal.
To come up with a ground-breaking solution it is imperative to get fully immersed in the challenge and push boundaries while not being afraid of taking calculated risks. I am passionate about going beyond my comfort zone in order to produce great work that is innovative and brings clients and their brands to the next level. Staying on top of current trends and continuously learning and building my skills is a large part of that.
A journey that is only 1% finished.
I love the challenge of helping people form an emotional connection with a brand based on valuable consumer insight and by translating a brand's unique set of values into a relatable story.
In fact, over the past years, I had the exciting opportunity to collaborate with several well-established companies on their brand strategy.
Over the course of my education and work experience, I have developed the skill to understand brands and consumer's wishes as well as the problem at hand and translate these findings into an innovative and valuable solution. Furthermore, I have learned to strategically analyze and evaluate brands, target groups, competitors and markets. In due course, I designed and conducted several qualitative and quantitative research studies from which I was able to generate valuable insights and give recommendations for further actions. Preparing a clearly structured and easily understood final presentation summarizing my findings has become second nature.
Now I would like to continue my career as part of a motivated team that wants to shape the future.
I am always ready for a new challenge and am looking for a creative, innovative and future-oriented environment to utilize my technical knowledge and develop my creative skill set further while working together with a motivated team to bringing value to the company and its customers.
If you are interested in adding a competent, hardworking, fun and collaborative new member to your team, I would be pleased to be a part of your company.
To discover more about me please have a look at my CV.